Articles

Curating ideas that move brands and culture.

Beyond VICs: Why the Future of Luxury Loyalty Lies in the Middle
Luxury has always been built on intimacy, knowing your top clients by name, anticipating their desires, and crafting moments money cannot buy.
Kering x L’Oréal: When Luxury Meets Longevity
Kering’s decision to sell its beauty division to L’Oréal—including the house of Creed and 50-year licence rights for brands such as Bottega Veneta, Balenciaga (and later Gucci)—is more than a transaction.
The Experience Trap When Brands Forget What They're Made For
Designing Experiences That Scale Without Losing Soul.

Beyond VICs: Why the Future of Luxury Loyalty Lies in the Middle
Luxury has always been built on intimacy, knowing your top clients by name, anticipating their desires, and crafting moments money cannot buy.
Kering x L’Oréal: When Luxury Meets Longevity
Kering’s decision to sell its beauty division to L’Oréal—including the house of Creed and 50-year licence rights for brands such as Bottega Veneta, Balenciaga (and later Gucci)—is more than a transaction.
The Experience Trap When Brands Forget What They're Made For
Designing Experiences That Scale Without Losing Soul.